He shows you how to use the growth-hacking tactics of the the most well-known authors to YOUR advantage.
Yes, the big authors that we all know use similar sales tactics. It is a fact and it makes it next to impossible to compete without this knowledge.
If you are an author, whether you are with a publisher or self-published, you need this guide. It will save you a lot of time and potentially make you a lot of money.
He will show you why PR is a waste of money and how you can do it yourself. This technique alone can save you tens of thousands of dollars.
-Do you have a personal brand? Becoming a verifiable Best Seller will increase your brand awareness. Fact!
-Are you a business coach? Calling yourself a “Best Seller” without actual verification will hurt your brand. Unfair Advantage will get you the legitimacy you need.
-Are you a children’s book author? Michael Alden’s children book was also a #1 Best Seller.
-Is your marketing “team” just you? That’s okay. The techniques in Unfair Advantage anyone can do.
-Have you tried other services and they didn’t accomplish what you thought? Michael Alden has too, and shows you how to avoid unnecessary costs.
-Do you want your information to get to the masses? Did you know that if you hit Best Seller status that algorithms on sites like Amazon will market for you once that happens? Essentially getting FREE advertising. Not just Amazon. But big box retailers like Walmart, Costco, Barnes & Noble, Books-a-million and others will also market for you for FREE.
-Did you know that becoming national Best Seller isn’t just about selling tons of books? There are other factors that Michael Alden explains in Unfair Advantage.
-Have you made sure you have diversity of sales across all platforms? What does that mean and why is it critical? Yep, you guessed it. Michael Alden explains in the book.
-Did you know that certain sales in certain book stores weigh more heavily with the Best Seller lists? In Unfair Advantage you will learn which ones.
If you are still in the edit stage of your book, have you thought about how to use the contents of your book as a powerful marketing tool?
-Are you using all of the technology available to you? In Unfair Advantage, Michael Alden shows some of the most powerful tools and most if not all are FREE!
-Are you unhappy with your publisher? Learn in Unfair Advantage how to push your publisher. You are in many circumstances just a number to them. So you have to advocate for yourself and Michael Alden shows you how.
If you think your message is going to “go viral” it doesn’t just happen. Michael Alden gives you techniques in his book that levels the playing field.
If you want to compete for the limited and coveted number of spots on the Best Seller lists then you need to be in the game. Unfair Advantage is like a performance enhancer that will give you an edge like nothing you have seen before.
Here is the catch. It doesn’t just happen. You or your team need to put the techniques in place and then you will see how powerful they are.